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Beyond Boundaries
Shoo, Fly, Shoo
Flies are generally associated at best with pestering picnickers and at worst with the spread of plagues. For some reason, a German publishing house chose the fly as its logo and this led to this month's candidate for Beyond the Boundaries.
Eichborn teamed with agency Jung Von Matt to let 200 flies loose during a book fair as a PR event. Tiny banners were attached to the insects' hairy limbs using wax. The banners read: "The publisher with the fly."
We are told that the promotion received a lot of attention in Frankfurt and certainly at Eichborn's exhibition stall at the book fair. Check out the link at http://adland.tv.
We are also reliably informed that all the flies accomplished their mission safely. We are not sure if they were paid Guild scale for their performances.
Let's give this one:
"A" for Absolutely Weird, but interesting
Client: Eichborn Publishing, Frankfurt, Germany
Agency: Jung Von Matt
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