#4, November 2009
Cover | Political Marketing | Letter From Abroad | Advertising | Basic Instincts | Service | Strategy | Management | Offbeat | Advice | Fast Forward | Contest | Cause Marketing | Media | Fact File | Ukraine Observer
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Spotlight on EBAErnst & Young UkraineImpact of the crisis on Ukrainian companies On October 7, Ernst & Young Ukraine, jointly with EBA, presented the latest survey - Impact of the economic crisis on Ukrainian companies. We've conducted this study every quarter since November 2008 to identify emerging trends, as Ukraine experiences the severe effects of the economic crisis. SUN InBev UkraineUkraine - England - Chernigivske Vasil Kisil & Partners Law FirmMisleading advertising and concentration problems discussed during the First Ukrainian Competition Forum The telecoms regulator banned the tariffs in July and called for more information from the operators in September to see whether the nan was being obeyed. The advertising was found to not provide enough information to permit consumers to make a fair assessment of the tariffs. The operators were given ten days from the latest decision to withdraw all of the misleading material. |
Tough Love with The Sagacious Swami of SpinAmong Ukrainian’s major politicians, who would you say is the biggest PR disaster since independence? -Political reporter Publisher's Letter I read in our own magazine that the days of e-mail are numbered, succumbing to Facebook and other social networks' incessant and often voyeuristic chatter.Keeping the Sky from Falling: Rules of Leadership The current economic crisis, as it relates to Ukraine, is as deep, as wide and as long as the prognosis of the loudest voice at your local watering holeHow to Survive in Risky Markets For some, living and working in Eastern Europe is hardly more than a 15-minute career layover, a ticket to be punched before moving on to a juicer assignment, perhaps that big office in corporate headquartersPeter the Great: Management As a management guru, Peter the Great was a corker: He used the whip, banishment to Siberia and beheading as motivational tools - and that was for the employees he liked. Others he tortured first.Making the Most of YouTube Anyone can post a video on YouTube, but with tens of thousands of videos being uploaded daily, it can difficult to get your video noticedTransplants could bring a better life for more Ukrainians Ask any Ukrainian citizen about the most important things in his or her life and invariably good health will be near the top of the list. However, Ukrainians who suffer from major diseases such as kidney and liver...Spotlight on EBA
Strategic Approaches
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