The Big Boss Suck-Up Contest

Does your boss have what it takes to be a cover story for Willard Marketing Monthly?
 

Is he or she a power player with super-sharp elbows at the big dogs' table?  Can your boss snarl like a pit bull or smile like Dastardly Dan about to call in the mortgage from the poor schoolmarm?

At the same time, does he or she like old dogs and children and watermelon wine? In other words, beneath that tough exterior, is there basically a heart of gold?

Just exactly what can you say about your boss to win a Willard Marketing Monthly cover? In terms of total transparency, we're not saying we will put your boss on the cover, but he or she will be placed on the list for consideration.

And if your entry wins, we will serve up one of the finest bottles of wine you've ever had - courtesy of what we call a "recession client." That's when you get paid for work in a commodity other than cold cash. But it's wet, and it is very, very good. Plus, you get to suck up-big time.

So, here's what you have to do: In 100 words or less, explain why your boss deserves to be on the cover of Willard Marketing Monthly.  Hey, we can see that balloon of a thought above your head. You may already have won.

Good luck.

Send contest entries to Oksana Yerofeyeva  at Oksana.Yerofeyeva@twg.com.ua.



 

The Big Boss Suck-Up Contest
Strategic Approaches

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