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Publisher's Letter
I read in our own magazine that the days of e-mail are numbered, succumbing to Facebook and other social networks' incessant and often voyeuristic chatter. I have observed the death of newspapers up close, and I fervently believe the television spot is on life support.
As the book title says, Elvis is Dead and I Don't Feel That Well Myself. There is very little that we can consider permanent. Who would have thought - greatly simplifying the matter - that a few clueless or selfish far-away bankers elsewhere could cause a crisis in Ukraine.
I started in this business with a newspaper, the Tampa Times, the last American paper to go from five cents to ten cents a copy. It promptly folded.
The great wire service for which I once worked, United Press International, is today owned by a religious group commonly called "the Moonies". It is a laugh-line on an Internet network to which I belong of aging UPI vets who worked with the service in its glory days.
When I came to Ukraine 15 years ago, the Internet - as we know it today - was in its infancy. The streets at the time were not arteries choked with metal cholesterol. Expats ran in packs, flocking to maybe four eateries: Apollo, Nika, Studio and later, Arizona BBQ.
Today, I can't even find where Apollo was located on Passazh. Part of Nika became a billiard parlor. The Studio eventually morphed into Le Grand Caf?. Only Arizona BBQ remains, but I doubt it really specializes in barbeque.
So, it is with amazement, wonderment and total awe that we present you with the healthy fourth edition/child named Willard Marketing Monthly, even as we gather information for a fifth installment.
Our hope is to inject enough freshness into every episode so that: 1) You will not get bored, and 2) We will not get bored. Your help is greatly appreciated. Turn to the article called The Big Boss Suck-Up Conest as an example.
At Willard, we want to be an Arizona BBQ. We want to keep going like the Energizer Bunny. And that's where you come in.
Best Regards,
Mike Willard
Publisher
Tough Love with The Sagacious Swami of SpinWould you care to weigh in on that controversy in America having to do with the opposition to Muslims building a community center near the World Trade Center “ground zero” site? President Obama first supported then he seemed to waver slightly.
- Muslim PR specialist
Publisher's Letter
I read in our own magazine that the days of e-mail are numbered, succumbing to Facebook and other social networks' incessant and often voyeuristic chatter.Keeping the Sky from Falling: Rules of Leadership
The current economic crisis, as it relates to Ukraine, is as deep, as wide and as long as the prognosis of the loudest voice at your local watering hole
When the Donbass Palace Hotel celebrated its fifth anniversary last summer, we published a wonderful book describing the hotel's history, the renovation work that resulted in the new Donbass Palace, and the reaction that the hotel has...How to Survive in Risky Markets
For some, living and working in Eastern Europe is hardly more than a 15-minute career layover, a ticket to be punched before moving on to a juicer assignment, perhaps that big office in corporate headquartersPeter the Great: Management
As a management guru, Peter the Great was a corker: He used the whip, banishment to Siberia and beheading as motivational tools - and that was for the employees he liked. Others he tortured first.Making the Most of YouTube
Anyone can post a video on YouTube, but with tens of thousands of videos being uploaded daily, it can difficult to get your video noticed
When I told my colleague how I feel about orphans, she reacted as though I had admitted to engaging in cannibalism. Like most caring, compassionate people, she can't comprehend what kind of monster could hate orphans...
We gingerly push the boat out in this fourth month of publication actually hoping someone will challenge the Willard Marketing Monthly team on our words of wisdomTransplants could bring a better life for more Ukrainians
Ask any Ukrainian citizen about the most important things in his or her life and invariably good health will be near the top of the list. However, Ukrainians who suffer from major diseases such as kidney and liver...
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