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The Great Cartoon Caption Challenge
You've heard of the Naked Cowboy who sings for coins in New York's Times Square. Well, now comes the Naked Ad man. Some agencies will go to any lengths to win an account.
Frankly, we don't remember what was on our minds when we thought up the accompany cartoon a few years ago for an edition of our former magazine, The Ukrainian Observer, and we thought it might be fun to delay our curiosity for a while.
Hence, this month the Great Cartoon Caption Challenge takes over for The Great Billboard Face Off of August.
All you have to do to win is come up with the cleverest, most humorous caption and send it in to Oksana.Yerofeyeva@twg.com.ua . It can either be in English, Ukrainian or Russian.
What's the prize for winning the September Great Cartoon Caption Challenge? We have a rather nice bottle of Merlot with your name on it. The contest will be judged by our long-time cartoonist, Ruslan Brygar. Good luck.
Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform.
Our goal is for the magazine to be a useful learning tool for the marketing community. Our goal is for it to become a sounding board for all businesses in Ukraine when it comes to issues of communications.Good, Bad - and Does it Matter?
When it listed "10 countries in deep economic trouble" last April, US News & World Report magazine placed Ukraine third. Only Mexico and Pakistan ranked worse.
Facebook has 250 million users worldwide; 70,000 are in Ukraine. They are online five billion minutes a day. That's a lot of people spending a lot of time with other people they call friends.The 12 Most Annoying Types of Facebook Users
The Friend-Padder. The average Facebook user has 120 friends on the site. Schmoozers and social butterflies - you know, the ones who make lifelong pals on the subway - might reasonably have 300 or 400
Businesses have been offering discount cards in Ukraine for at least seven years. Restaurants blazed the trail, followed by supermarkets, pharmacies and other service-oriented firmsRemember My Name
In the hospitality business, we primarily sell beds, just as airlines sell transportation, supermarkets sell food, and auto salons sell carsThe Conglomerate Disease
If there is an ad or PR agency that has ever been made better by being acquired by one of the conglomerates, then I think it must exist on some far-flung planet.
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