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The Great Billboard Face Off
Crank up the cerebellum, get those creative juices flowing and enter Willard Marketing Magazine's monthly Great Billboard Face Off Contest. Win more than you did in the last pitch-stampede in which you participated!
Merely put copy to the billboard above. We're not talking about writing a book here. It's just a billboard. Put down the positioning statement you believe will sell a section of this real estate located somewhere in Ukraine.
For imagination purposes, homes will eventually be put around this golf course. And yes, we believe there is a lazy river located nearby. Is it a gated community? Why not.
We're also referring to the present. We're in a crisis. What would you write that would drive flocks of people to visit this paradise, and perhaps sign on the dotted line?
What will you win? We ran out of Maybachs. However, we do have an English- language copy of the recently released book "The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising," by Kenneth Roman.
Each month, a different marketing director will judge the selection of entries. This month's arbiter of copywriting genius is Yulia Romanova, marketing director of Tetra Pak Ukraine. Participation by employees of Willard companies and (this month) Tetra Pak is forbidden.
Send your best effort, along with your name, title, company, phone number and e-mail address, to Oksana.Yerofeyeva@TWG.com.ua. Please write "Contest" in the subject line of your e-mail. And good luck!
Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform.
In keeping with our positioning statement of Risk Takers. Rule Breakers. Opportunity Makers, Willard, the company, embarks on another adventure. It's called Willard Marketing Monthly.
This was not my first visit to Cannes, but each time something about the festival surprises me. This year, I felt a number of contradictions that contrasted with memories of earlier visits.
When signs appeared on the metro sternly advising that posting unofficial ads violates the criminal code, Bogdan demonstrated his contempt by pasting his little ads over the warning.Eyes on the Prize: AmCham, EBA focused on nation
The political infighting that has incapacitated Ukraine's government, precipitated shifts in the leadership of crucial ministries, and the wrangling over impending elections aren't making the work of the European Business Association and American Chamber of Commerce any easier.
What's more, television is dying. It is no longer the media platform of choice of the sophisticated marketer, and this has confused an entire tribe of East European creative directors. They grew up thinking that advertising was about making 30-second movies.
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