 |  |  |
EBA News
The European Business Association has been tapping into the knowledge and expertise of some of the country's most senior businessmen and businesswomen. We ask the questions, they do the talking. And here is a summary of some opinions.
Question: Which business sector will be a 'rising star' in 2010?
 |
Jean Jouet, CEO, ArcelorMittal Kryvyi Rih I wish the steel sector to be the star, but it is more a wish than a forecast. This is a fundamental industry that ensures 40% of currency inflow to the state budget. After decades of exponential growth in a rather favorable environment for the industry the world is changing rapidly and Ukraine needs to react in order to remain one of the biggest steel producers and exporters. Look at China with its unprecedented growth and state policy of creating favorable business environment. Ukraine needs to have a national steel sector strategy for development, with clear priorities and targets, with issues like performance and productivity improvements on the agenda. As a world's steel producing leader, we are ready to play a role in this process and contribute to |
 |
Terry Pickard, NAI Pickard Group Chairman One would hope it will be the metal industry and then agriculture because those are the primary industries that the whole of Ukraine rely upon |
 |
Dario Marchetti, General Director of Danone Ukraine
The business sector [as a whole] will be the rising star. Well, I think honestly, it will be the business sectors tied to exports. Hryvna has been devalued and the global economy is picking up and so there is a competitive advantage despite the lack of investment, corruption, etc. Also, there will be some local opportunities as, during the crisis, many companies became 'leaner'. They have been able to keep prices consistent and therefore, they will benefit. |
 |
Tomas Fiala, Managing Director of Dragon Capital Agriculture. Exporters have become more competitive on the world markets due to the Hryvna devaluation. Also, given the increase in global demand, I think, agriculture will do well. |
 |
Trond Moe, Country Manager of Telenor Group in Ukraine It's hard to pick one sector. I think, 2010 will be a year to bring profitability back for many sectors. Some will take more time, but perhaps consumer goods will grow faster. |
Tough Love with the Omniscient Pablo PistachioWe had a news conference the other day, and though my boss had something important to say, he didn't get quoted as much as the other company on the platform.
We Don't Sell Stories
I mentioned to a marketing director that she had an interesting story to tell, and we would like to feature her in Willard Marketing Monthly. She immediately said, “We don’t buy stories.”It's About Attitude. Not Age
Surviving professionally after 50 is all about attitude, not age. But sometimes it is hard to convince the 35-year-old boss in the corner office whose historic frame of reference is Aerosmith – not Elvis.To Tweet or Not To Tweet?
It wasn’t that long ago that most anyone would respond as does the dictionary when asked the question: What does it mean “to twitter”? The logical answer would have been, of course, to utter a series of chirping sounds.
Toyota didn’t, and as a result, a firm known for quality found itself trying to play catch up to a crisis that was speeding way out in front like one of its famous Lexus in the hands of an Oligarch driver on the Borispol highway
Elvis soulfully sang, "Love me, tender, love me true….", a classic paean to gentleness and love. In advertising and public relations, we are accustomed to the other tender, often called the pitch, the offer or the bid. No gentleness here.Ray McRobbie, Survivor
It seems everyone in Kyiv, for sure those of us in the expat community, knows Ray McRobbie. He is around our town Kyiv. He is always out and about and being friendly and befriendingThe Nike Swoosh Would Have Failed in a Focus Group
A design student from Portland, Oregon developed a symbol for a small sporting goods outfit. She was paid $35. The owner of the store indicated he wasn't wild about the design but thought it might grow on him.Life is Getting Better
Touchpoll Ukraine regularly polls inhabitants of cities with a population of 100 thousand plus and with income from 3000 UAH/month per family member. For this issue of Willard Marketing Monthly,Soviet Collapse Ushers in the Dawn of Public Relations
By the mid-90s, political PR in Russia had entered its heyday. Political PR began to play an important role in deciding the country’s future, leading some to think of PR as “the ultimate tool of victory.”
Previous issues
